With recent U.K. news of a proposed tariff on disposable paper cups sending a clear message to the industry that it's time to make some changes, we're see a tremendous opportunity for the retailers and manufacturers alike to make an easy switch from poly-coated cups to reCUPs.

reCUPs are the first commercially-available paper cups that are valuable to collect and profitable to recycle.

Now that reCUPs are commercially-available throughout the U.S., U.K., and EU, we're seeing a significant increase in reCUP inquiries from various brands and retailers interested in alternative paper cup options which support their recycling initiatives.

An excerpt from the NY Times article, Britain Considers a 'Latte Levy' to Cut Use of Paper Cups

ON FRIDAY, A PARLIAMENTARY COMMITTEE IN BRITAIN ISSUED A REPORT RECOMMENDING A HEFTY TAX OF 25 PENCE, OR 34 CENTS, FOR EVERY CUP SOLD. DUBBED THE “LATTE LEVY,” THE FEE WOULD AMOUNT TO AROUND 10 PERCENT ON EVERY CUP OF COFFEE SOLD, PRESUMABLY A PAINFUL ENOUGH CHARGE TO INDUCE MOST PEOPLE TO CARRY AROUND THEIR OWN REUSABLE CUPS.

While the proposed "latte levy" may increase use of reusable cups, the reality is that disposable paper cups are here to stay. In an effort to support landfill waste diversion goals globally, the reCUP is the first commercially-available paper cup that has been designed to be valuable to collect and profitable to recycle.

We invite any and all interested parties to contact us to discuss how we can work together in support of recycling initiatives. With a variety of preferred vendors already in place, reCUPs are now commercially-available throughout the world.

To learn more, visit reCUP.earth